VW GLOBAL

At AKQA I led the VW team on a global redesign of the global .com platform. We built Volkswagen a new store front from the ground up, engineering one the first responsive configurators. Beyond the platform redesign, I also led innovation initiatives to find opportunities to improve the purchasing experience through various digital channels and applications, such as being able to ‘test drive’ a car in app and save your personal settings for a unique test drive at the dealership.