Under Armour
Go 4 Pro

Idea: Tighten the relationship between Under Armour's Facebook profile and the Under Armour Record app, connect amateur athlete's to the Under Armor athletes that inspire them and push them to push for even higher levels of performance through personalized training videos and social content, while guiding and informing athletes through in-app native advertising (which won't feel like advertising), as to all the best Under Armour gear to wear as they push to Go4Pro.

Under Armour is the preferred gear of the professional athlete. Beyond fashion and utility, UA gear actually enhances an athlete’s performance. It’s a tool for success as much as an extra protein shake before a work out or the type of weights used in a cross-training session. And everyday athletes want to train like the pros – even train against the pros they admire. Let’s connect the everyday athlete to the tools, tips, and encouragement they need to Go4Pro, directly from UA’s elite team of athletes.