MERRY MASHUPS


T-MOBILE
Millennials and Generation Z don’t post holiday cards to friends and family. They send videos. So, we updated the old-school holiday greeting card to include our partnership with Netflix.

The holiday cards gave T-Mobile fans the opportunity to create and share the holiday spirit with video mash-ups from their favorite holiday movies, created from the Netflix catalog.

 
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How it works

People would enter their holiday message into the Merry Mashups holiday app, then the application would match the keywords from the text message to keywords in movie clips from Netflix’s library of holiday classics. The app created a 6-8 second video mash-up that people could send out to their family and friends through sms/messaging while on the move.

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Viral by nature

This app not only created unique content, but also helped get the message out around the T-Mobile and Netflix partnership and benefits that are available to new T-Mobile customers.

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On the go

The short videos would be delivered in sms format so people could quickly share new mashups with friends and family.