PELOTON APP
2021 NY REMIX MASTHEAD

It was a big occasion, the last masthead YouTube was ever running. The stakes were high, as we needed to drive big sign-up numbers through the Peloton App. The idea was this: Let’s remix classic Elvis tracks utilizing our artist partnerships with Chromeo, Big Boy, and DJ Dillion Francis. Result: we just about broke the internet. This was the highest performing YouTube masthead of all time according to our friends over at YT. Needless to say, it delivered on the brief, expectations from the business and drove thousands of new sign-ups.

Role: Brand Creative Director