REGIFT

AGENCY SELF PROMOTION
Many agencies still print way too much paper (including our own at the time) with little regard for the waste created or the impact on the environment.

So we had the idea to stop printing so much paper and start recycling the ideas that never made it past the concept stage, the discarded and overlooked ideas that never blossomed into anything other than the paper they were printed on. 

So we took these discarded ideas and then brought them to a local Atlanta paper maker who turned them into beautiful hand crafted paper that was then artfully transformed into hand-crafted ornaments in the spirit of the season by our chosen paper artist, Christy Kim in Toronto, CA. 

Watch the case study video to get the gist... No printing is required.

ReGift won several awards, including a Gold ADDY in agency self-promotion.

Role: Creative Director