PELOTON PRIVATE LABEL APPAREL LAUNCH

I led the Peloton Apparel brand onto the big stage with the likes of apparel brands Lululemon, Nike, Carbon 38, etc. This was the first time Peloton was producing its own fabrics and product exclusives since the beginning of the apparel offering at Peloton. The campaign needed to focus on the quality of the fabric, the energy and freedom it provided when worn, and a strong connection back to the brand. I oversaw the video production, photography, and OOH advertising that was all part of this global launch.

The juxtaposition of the garments worn in lifestyle settings with macro photography of the fabrics communicated quality and style in a powerful visual way that held together through video, social, and OOH.

Role: Brand Creative Director
Agency: Adam&Eve DDB
Director: Steve Fuller