PELOTON X ADIDAS
Peloton and Adidas share many great brand attributes, but perhaps one of the strongest is the shared sense of community with our members. They are passionate and motivated. This campaign connected our instructors with members to showcase an inclusive-sized apparel line that was as powerful as those who wore it. We showcased real members as part of this campaign that showed up across social, video, retail, and more.
Role: Brand Creative Director
DIGIMOTION
We worked on several apparel launches with Adidas, including the most recent, Digimotion, here are some examples of the Vis ID developed.
