PELOTON HOLIDAY
2022

During Holiday 2022 the focus was very much on tactical digital advertising that was going to perform well in a competitive holiday landscape, however, we wanted it to still be as creative as possible and set a new standard for Peloton's art direction. I led the team to think of both the bike and tread spots as inhabiting a similar universe stylistically. As these ads were going to be out at the same time, I liked the idea of reversing the color palettes and infusing the environments with an air of whimsy (and joy). The Bike set was a reverse of the Tread (red room, gold protagonist /gold room, red protagonist). In the end, we created a great many ads across the two products that complimented one another and stood out in the busy holiday landscape. They performed very well.

We also custom composed the soundtrack for these spots.

(Internal DAT team)