PELOTON SUMMER BIKE/PORTFOLIO

“NOTHING LIKE WORKING OUT FROM HOME”

This campaign spanned across 3 TVCs and a great deal of digital. With these spots, it was important to show Peloton’s offering across strength, cycling, and yoga and how these varied workouts can fit into a wide variety of people’s homes/lives. The dollhouse mechanic allowed us to bring to life a rich world where the Peloton experience played an important role. Even though highly stylized, the sense of fun and community comes through these spots.

This was shot semi-remotely during the height of the pandemic in Mexico City. Working with Directors Los Perez.

Role: Brand Creative Director
Agency: Mekanism

Summer Bike

This spot showcased on and off-bike workouts as well as highlighted the ability to get outside with the app.

FALL BIKE

In this spot, we wanted to showcase tag communities (#Plantdads), high fives, and badges. All of which makes working out more personalized
and fun.

Summer Portfolio

In this spot, we wanted to focus on all three of Peloton’s fitness offerings, the Bike, App, and Tread.

Summer Bike Digital (Tags)

Showcasing communities with the Peloton #tag system.

Summer Bike Digital (Programs)

Showcasing the Programs UI and getting stronger through these structured classes.

Summer Bike Digital (Auto Follow)

Showcasing the Peloton Auto Follow UI and functionality.

Summer Bike Digital (Badges)

Here we show the motivation that can be achieved through badges as you progress.

Summer Bike DAT

As part of the overall Summer Campaign, I worked with the internal DAT (Digital Advertising Team) and created these supporting ads. The brief here was slightly different in that it was more focused on the motivation Peloton’s music and artist partnerships provide for you during a workout.