PELOTON BIKE+
NY 2022
With these spots, we wanted to really try to get under the skin of the Peloton user experience. We did this by showing how Peloton’s music motivates and immerses the viewer into the experience so that they feel like they are traveling through the content.
With the energetic camera work and fourth wall breaking, we were able to create a world where we showed that while everybody has their unique reason for riding Peloton, they all share the same passion for motivation, music, and experience only Peloton can offer.
Role: Brand Creative Director
Agency: Mekanism
Digital New Years 2022
These digital executions were captured at the same shoot but hit on RTBs a bit more directly.
Photography by Isaac James and Aaron Smith
DAT DIGITAL ADS
I worked with our internal Digital Adverting Team to create these ads that are running as part of the NY campaign.