PELOTON BIKE
NY/SPRING 2021

For New Year 2021 we shot two TVCs and a lot of bespoke digital. Both of these spots are tapping into the motivation you can only get on Peloton. Spot #2 digs into the ‘inner voice’ that we all have that helps us push through difficult workouts. It was important to show the connection between the instructor and the rider, and with a Beyonce track backing things up on spot #1, it cued that only Peloton has the music (and music partnerships) that will help to keep you motivated in the New Year.

Role: Brand Creative Director
Agency: Mekanism