PELOTON APP
2022 CAMPAIGN

Another year, another evergreen campaign for the app. This time we were digging into the 2 months free offer to try the Peloton App, which began the thought process… What could you really do in 2 months? It’s long enough to start a new habit, but we know it’s not always easy - life gets in the way. However, with Peloton’s motivating instructors, engaging content, free two-month trial, it was the perfect time to pose the question to those who may have considered Peloton in the past but were reluctant to sign up. Where can you go with 2 months free? This question is currently driving very strong engagement with this campaign.

Peloton App

These are some examples of the digital work hitting more directly on the RTBs than the above TVC/OTT.