PELOTON APP
2021 CAMPAIGN

Each year we created an evergreen campaign for the Peloton App that advertised the benefits of the app experience as well as creating content and photography for the rest of the year across web, social, and video channels. This 2021 campaign, was one of the first opportunities I had to move the Peloton App creative away from a ‘polished’ or ‘elitist’ style and cast it in the more realistic world of 20-something roommates. These ads were effective in driving a younger audience to sign up for the app and drove strong engagement across channels.

Role: Brand Creative Director
Agency: Firstborn