NISSAN CONNECTED FUTURE
When Nissan was preparing to launch the new Qashqai, I was tasked to set out a vision and design direction that would connect the advanced features of the Qashqai to a forward looking couple who wanted to live the connected life, along with their Nissan. This platform vision won AKQA the agency of record for the account and set out the work we would continue to do as we helped Nissan launch the new Qashqai.
The Connected Vision film led the design direction of the website.
In social Matt could invite his friends into a collaborative configurator.
After the first year, the Qashqai would send Matt a personalized digital experience highlighting their adventures together.