NIKE [R]UNCOVER

For AKQA Berlin, Nike asked us to better appeal to their young audience. Knowing that young people love to share their experiences and stay in the know about the place they live in, we created the [R]uncover app. Through using the [R]uncover app, running becomes a way of exploring, uncovering, and sharing experiences of the city, and creating an even better connection with it.

Runners could take to Berlin’s city streets with the [R]uncover app, and hear different stories from one of the many inspiring people who live in their city as they run through different areas as they uncover the city’s unique identity. Or they can select a curated run, and be guided by Berlin’s most famous residents to uncover their favorite places.

Role: Creative Director