NIKE CLUB RUN
How do you keep young runners motivated? Challenge them. We created a series of runs that once completed released exclusive tracks by the hottest DE DJ talent. As this audience was slightly ‘running adverse’ we needed to ensure they stayed motivated.
ClubRun brings together all the energy and music from the club scene, right to the streets of Berlin. By taking up the ClubRun challenge, you’ll unlock exclusive tracks from DJs to share with your friends and earn points to use on limited-edition sportswear and VIP events.
Role: Creative Director