McLAREN 12C LAUNCH

For the launch of the McLaren 12C, I worked closely with a senior client and a top McLaren engineer as we crunched the performance data of the car to create a beautifully detailed design exploration of how the 12C handles itself on one hot lap around Yas Marina, Abu Dhabi.

Through infographics, animation, and video we allowed our audience to better understand the underlying technology and performance data of the McLaren 12C and helped build buzz around the launch.