JAGUAR XKRS HOTLAP
For the launch of the new Jaguar XKRS we wanted to allow our audience to have an immersive driving experience with one of the principal Jaguar engineers, Mike Cross, as he drove the XKRS at racing pace around the Autodromo Internacional Do Algarve race track in Portugal. He explained the car’s technology and performance as he drove.
We then created a video where the viewer could control multiple camera angles during the hot-lap with cameras placed in multiple locations around the interior and exterior of the car.
Users could change the camera angles at any point for exciting new angles during the race lap.
Hot Lap
We shot the video in a way that allowed viewers to change camera angles and interior and exterior positions as the video played. In order to do this we shot the video from a multitude of angles. All of this was engineered to allow the viewer to have complete control of the experience and get them as close to the driving experience as possible.