PELOTON HOLIDAY 2020
2020 was a very different holiday for all of us as it fell right in the middle of the pandemic.
I led this digital campaign and strategy (working with Mekanism and We Are Royale) that told the story of siblings that have been able to stay connected, have fun, and keep fit with Peloton. This is despite the lockdowns and forced separations some of us had to endure during the 2020 holiday season. No tear-jerker Covid ad here. We showed Peloton as a powerful force for connection and community despite what was happening in the world.
In addition to this, I worked with the internal team to develop the Vis ID (bottom of the page) which influenced everything from DM to email, retail, OOH, and beyond which was all part of the overall holiday campaign.
Role: Brand Creative Director
Motion: We Are Royale
Agency: Mekanism
