CHOOSE ATL
The Metro Atlanta Chamber needed to launch a campaign and web experience that would inspire new graduates to consider Atlanta as an all-around great place to start a career and build a culturally rich life.
So we created a campaign that set out to change people’s perception about life in Atlanta and showcase the lives and businesses of a handful of local entrepreneurs and business leaders. We created exclusive content and connected the influencers through social to the website and launched a print and out-of-home campaign that ran in many US and international airports.
The website and campaign won several awards including a Gold ADDY.
Role: Creative Director
