PELOTON BIKE+ LAUNCH
When I joined Peloton in 2019, my first major project was working with the team to launch the new Peloton Bike+ globally. I oversaw creative across TVC, digital advertising, online video, web, DM, retail window design, radio, and more.
Role: Brand Creative Director
Agency: Mekanism
Bike+ Launch TVC
This is the TVC introducing the Bike+ to the world. Shot by Wally Pfister in Vancouver, working with Mekanism agency.
Bike+ INNOVATION FILM
This film told the story behind the development and innovation of the Bike+ product. Shot by Hudson Dusters and Greenpoint Pictures in NYC.
Bike+ Digital
In our 360 campaigns we plan bespoke digital assets, shots and at times cast and setting changes to ensure we are not simply cutting down the TVC, but keeping the content aligned with its intended channel.
Bike+ Digital
By pushing the motion graphics and typography to match the intense beats of the song ‘Purple Hat’ the work formed a really great rhythmic pulse that worked well with the edit.
Bike+ Retail signage and windows
I also led the design and concept for the signage and windows of the Peloton Bike+ Launch.