AT&T DIGITAL LIFE

AT&T Digital Life didn’t want to use the same scare tactics every other home security company was using at the time. So my partner and I created a solution to show that home security doesn’t have to be about fear; it can be about simply being human and needing a backup plan for those forgetful moments we all have.

We showcased how the AT&T Digital Life product is a solution to life’s ‘What Ifs?’. We created advertising that dug into our collective (wavering) conscience when it comes to the security and automation of our homes.

Role: Snr Creative Director