AMEX X CHLOE
SHOP SMALL SOUNDTRACK

American Express needed an idea that would appeal to a Gen Z audience and meet them where their at, no surprise, TikTok. We worked with singer songwriter Chloe Bailey to create a bespoke soundtrack to encourage this audience to get out and shop small last Small Business Saturday.

Not only did we create the soundtrack to shop to, but we created a challenge mechanism and targeted influencers across the country to begin to seed out fresh content of their favorite small businesses, as Chloe did in the video below for flower store Bloom&Plume in LA.